Rise Again

Usually, we @ A07 Entertainment & Media stray away from first person usage when posting content on our website for our supporters and followers. Words such as “I”, “my”, and “me” are not allowed. Our primary focus is to envoke a certain family bond in everything we do, however, in light of our sudden “misbehavior”, for lack of a better term, “I” would like to discuss a few things with readers near and a far.

For those who know us………knew us. For those who know of us still don’t know us. Our recent hiatus stems from a lack of motivation that was forshawdowed months before the 2010 year. The same content, actions, and atmosphere that is Entertainment & Media blended with Nightlife, which prompted the rise of A07, had become the core catalyst of our sudden downfall. Add to that, the lack ascertained resources needed to lay the foundation, and you find yourself letting a dream you spent 3 years perfecting go to waste, a website that took 3 months to design depreciate, and a fam you love let down due to your lack of diligence.

By now, you understand the ownership invovled. Better yet the responsibility & accountibility for this companies actions. As weeks went on, “I” felt more and more guilty for falling behind at being at the forefront of this cities progression. The old saying goes, “If you stand for nothing, you’ll fall for anything”. We’ll at this point I’m falling for nothing. What was once a look into a bright future had become a dull lifestyle that only the potential-less could feel comfortable with.

A new month is approaching and I thought I’d never escape this mindframe until last night..After 6 hrs of video gaming with people I call my fam, something struck me. I sat up at 3am realizing what I have accomplished since starting A07. We @ A07 have gone from battles with V.I.C.E over house parites, to sitting on tour buses with The Cool Kids to sitting backstage with T.i, from Vegas to San Diego, Suge Knight to Kid Cudi to Crooks & Castles to Wale. Our potential to succeed was never put at stake. We are at the point where we are “in too deep” meaning we can’t just back down. Whatever “it” is, it won’t allow us too. A part of this city and a part of Entertainment & Media needs A07 and quite frankly A07 needs Entertainment & Media. The wonderful people that make up A07 need each other. “I” need “my” fam, “I” love “my” fam, and “I” am apologizing to any and everyone that has lost, been set back or had to struggle due to “my” actions. “I” am back and for 2010 San Diego will know who we are what we stand for if it kills me. So, to Marcus, Ash, Dauche, Jay, and Monique. This is my promise to you: Never again will you be put through what you faced this month. To the industry: I owe so much more than What I have given. Ta’East, Piff, Makeshift, Early, Dj Kali: you guys are the future of this town and its our job to show that and I apologize for not doing so 100%. Everything else is now a blur…..Thanks for the time

-Socal