Chuuwee – “Wild Style” Trailer
May 2, 2012 by socal
Filed under Documentary, Entertainment & Media
With the upcoming release of Wild Style, Chuuwee drops a teaser for the official debut LP which will be released on 5-29-2012 on Amalgam.
Wild Style can be summarized as pure 90s Hip Hop, where Chuuwee is taking the classic elements of the golden era with the look, sound and the feel and then applying them to the present day. Inspired by Gang Starr, A Tribe Called Quest, Big L, De La Soul with even hints of DMX, Wild Style promises to be Chuuwee’s break-out project, one that will showcase him as being a frontrunner lyricist from Hip-Hop’s new school; while also paying homage and respect to the great pioneers of the 1990’s. “Wild Style is the album that’s going to eradicate weak rap off the face of the map. It is the return of real Hip-Hop. It’s pure and it’s not me trying to re-make it. It’s not me telling you its 90s Hip-Hop; it is 90s Hip-Hop
MURS | Swim Team – Paid Dues 2012
April 28, 2012 by socal
Filed under Documentary, Music, Video
More footage from Paid Dues featuring the homie Murs. Even though it’s been 3 weeks new content never get old…
Long awaited and overdue, the Swim Team came together for a reunion performance at this year’s Paid Dues. After rocking the stage, they took some time to reminisce and catch up with Murs. Just a little roast session ’bout these old time homies from the rap game
Nipsey Hu$$le – I Need That f. Dom Kennedy (BTS Video)
April 26, 2012 by socal
Filed under Documentary, Music, Video
DJ Skee give us a BTS look at the new Video “I Need That” with the homie DOM off The Marathon Continues.
REKS ft. Action Bronson – Riggs & Murtaugh
April 24, 2012 by socal
Filed under Documentary, Music

Leak form the Straight, No Chaser project
DL here
Buy LP off iTunes here
Also, Showoff Records, Clockwork Music and Good Friday Entertainment are teaming up for the first Canadian tour from the Showoff crew.
Statik Selektah, Termanology, REKS & DJ Deadeye have announced their Canadian tour, taking place in the first half of May 2012.
The tour marks the first Canadian venture for the Showoff crew, kicking off at Montreal ‘s Underworld on May 2nd. Stops on the trek include Toronto , Winnipeg and Edmonton , with plans to wrap the 10-date tour at Calgary ‘s Ten Nightclub on May 12th.
The Canadian venture comes in anticipation of REKS’ Straight No Chaser releasing April 24th, as well as 1982′s 2012, due May 22nd. Check the official tour dates below.
May 2 Montreal : Underworld
May 3 Ottawa : Ritual
May 4 Toronto : Rivoli
May 5 Hamilton : Casbah Lounge
May 7 Thunder Bay : Crocks
May 8 Winnipeg : Greenroom
May 9 Saskatoon : Scratch Nightclub
May 10 Edmonton : Chrome Lounge
May 11 Vernon : Monashee’s Bar
May 12 Calgary : Ten Nightclub
Making of Goldie w/ A$AP Rocky & Hit-Boy In Studio
April 20, 2012 by socal
Filed under Documentary, Entertainment & Media
A$AP Rocky & Hit-Boy In Studio Mixing “Goldie”. The first official single from A$AP Rocky featuring production by Hit-Boy. A$AP Rocky’s solo debut album LongLiveA$AP will be dropping this July 2012
Paid Dues 2012 Re-Cap Pt. 2 ft. Kendrick Lamar
April 12, 2012 by socal
Filed under Documentary, Events, Featured, Media
Paid Dues Re-Cap Pt.2 from A07 Entertainment & Media on Vimeo.
Part 2 of our re-cap from this years Paid Dues featuring Kendrick Lamar
Music”
“F*** Ur Ethnicity” – @kendricklamar
David Banner – Californication f/Snoop Dogg, Game, Nipsey Hu$$le, Ras Kass & Kree
April 11, 2012 by socal
Filed under Documentary, Music

Off the free album Sex, Drug & Video Games which will drop on May 22, 2012 as a FREE Download
DL here
Paid Dues 2012 Re-Cap Pt. 1
April 11, 2012 by socal
Filed under Documentary, Events, Featured, Local
Paid Dues Re-Cap Pt. 1 from A07 Entertainment & Media on Vimeo.
Part 1 of our re-cap from this years Paid Dues featuring 3-6 Mafia, Los Rakas, & DJ Quik.
Music:
“Poppin My Collar” – @DJPAULKOM, @therealjuicyj
“Soy Raka” – @LosRakas
“You’z A Gangsta” – @djquik
This years was arguably the best Paid Dues to date. So many dope performances. Guerilla Union definitely out-did themselves this time around from setup to execution. Every aspect of the overall operation was on point, safe, & secure. The shows were incredible!!!. Our journey this year took on a all day from Hotel to show BTS cover of Panama’s own Los Rakas which we’ll debut on a separate video as well as Part 2 of our coverage. Big shout outs to all who showed us love throughout the day: Krondon, Bizzy Bone, Camron, Los Rakas, Rich N Rude, ASAP Mob, Fashawn, Mac Miller, Kendrick Lamar, DJ Quick, Dilated Peoples, Guerilla Union, Three Six Mafia, & most of all the fans, crowds, and attendees b/c you made the show what it is…Until next year!!!
-Socal
5&A Dime x Brother Nature BTS Video shoot
March 19, 2012 by socal
Filed under Art, Community, Documentary, Entertainment & Media, Local
Update: Final Project…
5&A Dime x Brother Nature: Riches and Rags Spring ’12 Video Look Book from TheChaosBunch on Vimeo.
BTS: 5&A Dime Ft. Brother Nature/Piff PCH Part 1 from Hanuit!!! on Vimeo.
5&A Dime x Brother Nature have collaborated bringing us the best of both worlds by turning 5D’s video project not only into a lookbook for their upcoming shirt release(s), but also making it into a new video by SD’s own Brother Nature feat. Piff and Julie Mai. Above/Below is video/photo coverage both by Hanuit. Props to Jay @ 5D, J Wallace, Bam, Piff, Dauche, Hanuit, Nick Lamm, Billy, Piff, Julie Mai, Jason of Targa Trophy, Jay Dread, Mike, and everyone else involved not mentioned. SD Stand Up!!!!!
Music: Piff PCH “Bossy” and “Stripper Shit.” Sound clips from Bat Kave and Adam Santoya.
Links:
5andadime.com
targatrophy.com
hanuit.wordpress.com
brothernature.tumblr.com
piffpch.bandcamp.com/
adamsantoya.com/
Product Etcetera™ Brands, Gangs, Teams & Clans Exhibition

On Thursday March 22, PRDTetc™ will be showcasing their latest in-house brands and products. Brands, Gangs, Teams & Clans investigates branding, its role in society and personal identity. On display will be original paintings of PRDTetc™ newest marks, as well as a preview of their upcoming line of product(s). Below is BTS of the work they are putting in prior to the show. Video by Hanuit!!!
Product Etcetera Vlog from Hanuit!!! on Vimeo.
Opening Reception — Thursday March 22, 2012 at Double Break
• 6pm to 10pm
• Music and drinks provided
• For more information about the show click here.
Double Break
1821 Fifth Avenue
San Diego, CA 92101
619.238.2325
UCSD Bouncing Cats Movie Premiere

Bouncing Cats is the inspiring documentary of one man’s attempt to use the power of hip-hop for positive social change in Uganda.
Narrated by Common and featuring interviews with Will.I.Am and K’Naan, the story follows Crazy Legs of the Rock Steady Crew and b-boy Abramz from Breakdance Project Uganda on a journey to unify, empower and inspire youth of a war torn region.
It was recently honored with the coveted award for Best Documentary Feature from the Urbanworld Film Festival, the leading showcase for urban, ethnic, and multi-cultural cinema.
Special performances by the Body Rock Crew and Live music from the DVC.
Date & Time
February, 25, 2011
6:00 pm DVC & Body Rock
7:00 pm Outback Adventures
Location
Ihouse Great Hall
UC San Diego,
9500 Gilman Dr.
La Jolla, CA 92093
Follow Red Bull on Twitter: @redbull
JAY-Z – “DECODED”
January 12, 2011 by socal
Filed under Art, Documentary, Music
The Misses(my gf) was kind enough to cop this for me. I’ve heard alot about this book so I’m going to dive right into and try to enjoy and see if I can learn anything. I’ll keep you posted periodically.
Spiegel & Grau to Publish Book by Shawn “JAY-Z” Carter on 11/16/10!
New York, NY (September 22, 2010)— On Tuesday, November 16, 2010, Shawn “JAY-Z” Carter and publisher Spiegel & Grau, an imprint of the Random House Publishing Group, are set to release Decoded, the first book written by the multi-platinum, 10 time Grammy Award winning entrepreneur and icon. Unique in every sense, Decoded is a narrative journey through the lyrics and life of one of the most prolific artists of our time.
Featuring an image of Andy Warhol’s Rorschach on the cover, the beautifully designed, fully-illustrated book decodes 36 songs from JAY-Z’s extensive catalog. By telling the stories behind some of Jay-Z’s most famous and provocative lyrics, Decoded offers an intimate, first-hand account of an artist, his work, and the culture that so powerfully shaped him.
In addition to the hardcover release, Random House will publish Decoded as an eBook, as well as an interactive iPhone/iPad application that will include exclusive video and customizable content that will allow users to delve into a deeper Decoded experience.
“This is a book that could only have come from JAY-Z. Every aspect of it reflects his style and ambition and heart. The unique structure he devised – combining intense personal narratives with revealing ‘decodings’ of some of his most powerful lyrics – underlines his central mission for the book: to use his famously layered and poetic lyrics and his one-of-a-kind life story to tell a wider story about the world he grew up in and the transformative power of hip-hop. JAY’s rigorous attention to every detail of the book, right down to the book’s jacket, which he art directed, was impressive, and the depth of his thinking – about his experiences and lyrics, but also about the creative process, the poetry of hip-hop, and the art of life – was a constant revelation. This is a book that will offer gratifying surprises and insights to both the long-time JAY-Z fan and to the reader who might meet him here for the first time.”
– Chris Jackson, Executive Editor, Spiegel & GrauFROM DECODED
“When I first started working on this book, I told my editor that I wanted it to do three important things. The first was to make the case that hip-hop lyrics—not just my lyrics, but those of every great MC—are poetry if you look at them closely enough. The second was I wanted the book to tell a little bit of the story of my generation, to show the context for the choices we made at a violent and chaotic crossroads in recent history. And the third piece was that I wanted the book to show how hip-hop created a way to take a very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.” – JAY-Z
BradBitler | Director’s Reel | About to go HAM!
January 12, 2011 by socal
Filed under Art, Documentary, Music
BradBitler | Director’s Reel | About to go HAM! from brad bitler on Vimeo.
Here’s a new Reel from my boy Brad which features footage from the new Stash House project as well as various clips from past projects he’s done. Step it up and get some quality work in ya life artist my boy brad can be touched right now…Enjoy the reel.
Rise Again
January 28, 2010 by socal
Filed under Documentary
Usually, we @ A07 Entertainment & Media stray away from first person usage when posting content on our website for our supporters and followers. Words such as “I”, “my”, and “me” are not allowed. Our primary focus is to envoke a certain family bond in everything we do, however, in light of our sudden “misbehavior”, for lack of a better term, “I” would like to discuss a few things with readers near and a far.
For those who know us………knew us. For those who know of us still don’t know us. Our recent hiatus stems from a lack of motivation that was forshawdowed months before the 2010 year. The same content, actions, and atmosphere that is Entertainment & Media blended with Nightlife, which prompted the rise of A07, had become the core catalyst of our sudden downfall. Add to that, the lack ascertained resources needed to lay the foundation, and you find yourself letting a dream you spent 3 years perfecting go to waste, a website that took 3 months to design depreciate, and a fam you love let down due to your lack of diligence.
By now, you understand the ownership invovled. Better yet the responsibility & accountibility for this companies actions. As weeks went on, “I” felt more and more guilty for falling behind at being at the forefront of this cities progression. The old saying goes, “If you stand for nothing, you’ll fall for anything”. We’ll at this point I’m falling for nothing. What was once a look into a bright future had become a dull lifestyle that only the potential-less could feel comfortable with.
A new month is approaching and I thought I’d never escape this mindframe until last night..After 6 hrs of video gaming with people I call my fam, something struck me. I sat up at 3am realizing what I have accomplished since starting A07. We @ A07 have gone from battles with V.I.C.E over house parites, to sitting on tour buses with The Cool Kids to sitting backstage with T.i, from Vegas to San Diego, Suge Knight to Kid Cudi to Crooks & Castles to Wale. Our potential to succeed was never put at stake. We are at the point where we are “in too deep” meaning we can’t just back down. Whatever “it” is, it won’t allow us too. A part of this city and a part of Entertainment & Media needs A07 and quite frankly A07 needs Entertainment & Media. The wonderful people that make up A07 need each other. “I” need “my” fam, “I” love “my” fam, and “I” am apologizing to any and everyone that has lost, been set back or had to struggle due to “my” actions. “I” am back and for 2010 San Diego will know who we are what we stand for if it kills me. So, to Marcus, Ash, Dauche, Jay, and Monique. This is my promise to you: Never again will you be put through what you faced this month. To the industry: I owe so much more than What I have given. Ta’East, Piff, Makeshift, Early, Dj Kali: you guys are the future of this town and its our job to show that and I apologize for not doing so 100%. Everything else is now a blur…..Thanks for the time
-Socal
El Cajon Tez TV: Haze Banga x Cairo
January 20, 2010 by socal
Filed under Documentary
Haze Banga
Cairo
Heres a showcase of San Diego’s best producers..if you need a beat get at them pronto!
Maestro Knows – NYC Edition (13th Witness)
December 2, 2009 by socal
Filed under Documentary
In this episode join Maestro and his friend 13th Witness as they roam from Washington Square Park to Coney Island for Maestro’s last day in the city. Special guest Nigel Sylvester.
Maestro Knows – NYC Edition (13th Witness) from Maestro Knows on Vimeo.
Maestro Knows NYC Edition (Anoma Ya Whittaker)
November 7, 2009 by socal
Filed under Documentary, Fashion
Maestro Knows – NYC Edition (Anoma Ya Whittaker) from Maestro Knows on Vimeo.





















































